Content makes people take action. Your words, images, fonts, and colours.

Visual marketing is your first chance to make an impression. visual content gets viewed 94% times more than copy without any visuals. 65% of people are visual learners— they can retain information better with images, videos, and other visuals than with written words. Visual content increases your brand recognition and recall. 

Adding visuals to written content keeps your audience engaged by giving people a break from reading. They also make it easier for people to skim and digest.

Why do people prefer to engage with visual content? With just an image that resonates with your audience, you can elicit joy, sadness, shock, fear or anger. That’s how powerful visual storytelling is.

Improving conversion rates

Ultimately, higher brand awareness, site traffic, and customer engagement from a successful visual content marketing strategy can all lead to increased lead generation and sales.

Visuals are easier to remember

Images, videos, and other visuals are processed in the brain’s long-term memory, while words are processed in the short-term memory. When people read text-based information, only 10% to 20% of it gets retained. Add a picture to a written information, and people will recall 65% of it.

In order to tell your story, you need to use words.

Create enjoyable, beneficial, readable content for people not search engines.

but that is search-engine friendly 

They combine strategic copywriting with great content to get the best of both worlds.

The heading should invite them in to read (or listen…or watch)… and then at the end of the content you should give them a clear and defined call to action or next step.

• Web pages
• Blog posts
• Social media 
• Landing pages
• Email newsletters
• Email marketing campaigns
• Articles 
• Sales advertisements
• Ebooks